Website Wireframing & Interactive Prototyping

The website wireframes we produce as part of any digital project go far beyond what you might be accustomed to. Cast aside any impressions you have of hand-drawn, rough sketches – at BGN, the reality of what we actually present you as a "wireframe" is often very different.

Wireframing for us is interactive prototyping, and creating fully interactive wireframes with your target audience and userbase in mind. In interactive prototyping, much like traditional wireframing, we have the goal of creating a simple, intuitive interface which can be quickly mastered by users, and then tentatively user tested both by BGN, and even by your internal team too.

Our interactive wireframes are supplied as both PDFs and Marvel links, which we circulate internally and encourage you to do the same – starting the user testing process in earnest, and already starting to get a feel for the speed and usability of the core navigation, as well as reviewing the hierarchy of information presented, and how that tallies with your KPIs and brand goals.

Once the interactive prototyping stage is completed, and our wireframes signed off, we begin design and development, but continually review and refine the design and building based on the following:

  • Speed and performance
  • Regression testing
  • UX journey
  • Technical specification functionality
  • Form submissions
  • Checkout process including voucher codes, upselling, dropped baskets and so on


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.


Ecommerce website for Drella. A new arts project and events company.

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