Brand Identity Creation

Brand identity design at BGN is grounded in the strategy that we establish from the offset, in close collaboration with you. From that point, there are two main phases in creating a brand identity design – exploration and concept creation. In the former, we explore a number of different approaches that we could take in designing your company brand identity, and in the latter, narrow these options down together to then expand and develop further.

Our exploration stage is what clients typically tend to picture when they imagine what working with a brand identity agency might be like. Every option we explore is supported with full reasoning for why we think it would be a good fit for your brand, we never explore ideas for the sake of doing so.

We present explored routes in a number of different ways:

  • Sketches
  • Moodboards
  • Digital designs

When we present them to you, it will become immediately clear which routes are and aren’t worth pursuing – leaving two or three brand concepts ready to be fleshed out into rudimentary brand identities, before then choosing a singular brand identity for us to finally refine and roll out.

Your final brand identity design from BGN will often include any or all of the following, therefore:

  • Marque
  • Typography
  • Colour palette
  • Tone of voice
  • Photography direction
  • Illustration style
  • Brand application in digital
  • Brand application in advertising
  • Brand application in print


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Brand Attic

An affordable everyday fashion brand from LF Europe.

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