Employee Onboarding

The process of onboarding new employees with dramatic changes to your brand can get very complicated, very quickly. Whether we have worked on the identity or strategy you are wanting to introduce or not, we can step in to make the employee onboarding process as easy and seamless as possible.

We start our employee onboarding process and services with alignment and auditing sessions. Designed to give us a complete picture of the inner workings of your company, which in turn helps us to decide upon the best course of action for onboarding employess, these sessions generally include the following:

  • Stakeholder interviews
  • Employee culture audit workshops
  • Creation of a strategic narrative
  • Evaluation and/or refinement of your brand values
  • Deciding upon a rallying cry to guide the onboarding process
  • HR audits
  • Environment audits

From here, we produce a final plan that maps out the full employee onboarding process, covering elements such as:

  • Appointing a brand performance review board
  • Recruiting internal champions of the new brand direction
  • The creation of the formalised onboarding plan

Finally, we carry out a full brand audit – covering signage, the working environment itself, marketing collateral, internal communications and so on to gain a full understanding of the scope of the work needed to roll out the new brand.

With all of these pieces of work, the final deliverable could be the document with our recommendations, or BGN actually proceeding and executing everything we propose – it is entirely up to you.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Brand Attic

After trading successfully for two years and steadily increasing from two staff to sixteen. Employee onboarding was crucial to the success of this branding project.

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