Customer & Consumer Insight
We approach consumer market research and insight in a number of different ways at BGN – be it through traditional tick-box surveys, one-on-one interviews, open-ended questionnaires or fully-fledged focus groups. Consumer market research is crucial, giving you a litmus against which to test your own internal assumptions, as well as for us to make sure that our brand strategy or design work resonates in the way that we intend it to.
When it comes to consumer market research in Manchester, we can either operate on our own with the methods already described, or partner with the research agency or consultant you have appointed – collaboration is important to us at BGN, and we will do whatever it takes to deliver the best possible outcome for your project.
The nature of the questionnaires, surveys, interviews or focus groups that we actually carry out will vary greatly from project to project, with the format and content adapting very easily for practically any customer insight goal. What doesn’t vary is what we typically include in each project:
- Material preparation
- Participant selection
- Participant recruitment
- Incentives and promotion
- Recording equipment hire
- Location hire
Don’t worry, we present a full consumer market research plan before proceeding with any aspect of the project, and of course, we conclude the research piece with a findings document giving the raw findings, as well as the conclusions that we drew from it.
REASONS TO WORK WITH US
Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.
With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.
The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.
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