Competitor Research & Insight

When it comes to sizing up the competition, there is only so much you can hope to conclude internally. By casting a fresh pair of eyes on the competition through competitor market research agencies, it can be invaluable in providing you with insight that impartially determines where and how your competitors are succeeding, and in what areas.

Competitor research and insight is all-encompassing at BGN, but like every project we undertake, fundamentally brand-led. We don’t focus on financials and sales, but the differences between how their brands appear visually, how they communicate, how they advertise and how they approach social media.

We look at competitors both at home and abroad, examining the following areas:

  • Visual identities
  • Tone of voice
  • Overall messaging
  • Website
  • Social content
  • Advertising

From this, we can make recommendations about opportunities your competitors aren’t yet exploring, areas that they are failing to address in terms of messaging and so on. Our competitor research and insight document reviews all of the areas discussed above, ultimately making recommendations about how your brand and the touchpoints contained within it should evolve to keep up and surpass the competition.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.


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