Company Insight & Market Research Services

The brand-led agency that we are, our company market research services are anything but ordinary. Rather than poring over financials and spreadsheets, we work with you to determine why you do what you do, what you think your brand represents, and where you think you are falling short to give a rounded picture of your brand, rather than your company in the strictest sense of the word.

Our company market research services start with our own research, determining what we believe your market position, proposition and major competitors to be. Armed with these elements, we lead a workshop with key decision makers discussing our tentative insight into your company, and seeing how far that aligns with what you intended external observers to conclude. After the workshop, we go away to write the very first draft of key strategic elements such as:

  • Brand story
  • Brand statement
  • Brand positioning
  • Brand vision
  • Brand strengths and weaknesses
  • Brand essence
  • ‘Why’ statement
  • Values
  • Brand story
  • Brand statement
  • Brand essence
  • Brand positioning
  • Pen portraits

With these elements written up, we put them in front of your staff to make sure that your perception of your brand isn’t too divorced from the reality of it experienced by the foot soldiers day to day. We then take their responses, verbal or written, and combine them with the original versions of the insight already shown – using their comments to produce a more refined and representative version of the company insight we will have already presented you with.

REASONS TO WORK WITH US

Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

V1BE

V1BE is a fitness experience unlike any other, combining a studio environment with a pay-as-you-train model.

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