By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
Great brands are built on solid foundations. That’s why BGN pays equal attention to thinking and doing before we provide a solution. We get to grips with who you are, define what success looks like for you, and then draw up a plan to help you reach it.
Strategy unifies your campaigns, channels and corporate identity to strengthen your brand, build awareness and ultimately achieve your business objectives.
It does this by first carving out your company’s ethos. Everything from your elevator pitch to your brand essence is governed by strategy, and at BGN, we’ll provide all these documents as part of our service.
This extends to your mission and vision statements. These act as your brand bible whenever your business communicates to employees, customers and stakeholders, and ensures your messaging is consistent.
Create a robust strategy, and your sales and marketing activities will net you a greater ROI. But ignore this important step, and your team will be rudderless – each working independently of one another and struggling to make a meaningful impact.
We can’t outline your path to success without first understanding who you are. That’s why we start by hosting a brand workshop, where we flesh out what you stand for and what you hope to achieve.
From there, we align every aspect of your business so that it works towards the same vision of success.
We’ll then take these business aims and weave them into a series of branding documents. They include your ‘what, how and why’ as well as values, audience needs and SWOT analysis. We can even bring in the rest of your team to offer their insights.
Finally, we’ll give you the tools to measure the difference that your new brand strategy has made. Clear objectives and success metrics enable you to consistently work towards your vision of the future.
Public Desire were an already successful brand with an engaged audience, a product range that sold well across their global markets and a visual identity that worked across their touch-points. What they needed was to inspire their internal teams, ultimately empowering them to create their own campaign concepts and visuals that communicated their ethos.
Burgess are a well established and trusted pet food supplier in the UK. One of their existing dog food brands, Sensitive (for dogs with sensitive tummies), needed a rebrand and new packaging, to help them stand out both in-store and online.
Brand strategists help to assess, evaluate and scrutinise a range of branding factors such as brand identity, performance and branding strategy for your products or services. Here at BGN, our brand strategy consultants are the best in Manchester and can give expert advice and insights into the possibility of giving your brand new meaning and definition in ever-competitive markets.
We pride ourselves on being excellent researchers and our brand strategists will create internal reports and competitor analyses. Not only will we do this, but we will also discover new methods of creating brand value that will align your branding strategy with your business objectives. In addition to this, we can identify your perfect target audience to find trends that will align with your business.
Our brand strategists will also be able to identify differentiation from your competitors so that your customers know exactly why they should choose you.
Every business needs long and short-term business goals, and they also seek to find new ways in which they can maintain customer loyalty as well as gain competitive advantages. Re-branding can sometimes be an option and BGN can help with this by creating a branding strategy, but if you are a new brand wanting to create an introduction for new products or services or even keep employee loyalty. As a leading brand strategy agency, we can help with all of this and more. A brand strategist such as us will help to create a strategy to help you perform the following and much more:
Using the essence of who you are to develop an effective and impactful way to communicate your brand
Brand DesignGet in touch through the form below. We’ll break down our brand strategy process and how it can help you.