Brand Strategy

Brand strategy is critical. As a strategic, branding agency we believe that brand strategy and business goals should never be at odds with one another. We exist to put every aspect of your business on the same positive page.

As a strategic, branding agency we redefine your brand, arriving at a crystal clear idea of what sets you apart from the competition, before then drawing up an appropriate vision and overall brand direction to comfortably carry you forward for the foreseeable future.

That’s just one half of the equation of working with a brand strategy agency, though. Our team of brand strategists are equipped to show how your newly defined brand can be reinforced and communicated throughout your customer journey, making recommendations for brand developments or enhancements along the way if necessary.

Ultimately, therefore, brand strategy consulting with BGN will provide you with the following elements:

  • Elevator pitch
  • Brand definition
  • Brand vision
  • ‘Why’ statement
  • Brand essence
  • Brand values
  • Brand key
  • Tone of voice
  • Example messaging


Before starting any project, no matter what scale or scope, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Brand Attic

Providing a new strategic direction for LF Europes affordable everyday fashion brand.

View Project