Brand Strategy Workshops And Blueprints

When it comes to strategy, it pays to start off on the right foot. With branding strategy workshops, we do exactly that, getting to the heart of what you understand your business to be, where your strengths and weaknesses lie, and what your vision for the future is.

Branding strategy workshops are an ideal starting point for any branding or digital project, let alone one with BGN. These sessions are a perfect opportunity to bring senior staff together and compare notes about how each of you understands the business, and how you differ in your vision for the brand’s future.

By the end of each branding strategy workshop, we will have discussed:

  • Brand story
  • Brand vision
  • Values
  • Audience needs
  • SWOT analysis
  • Brand essence
  • Brand ‘why’

From here, we can involve the rest of your team, seeing just how much they agree with comments made by senior staff. In doing so, we see whether your workforce is all on the same page as you. Or rather, we see just how realistic your perception of the business is with the day-to-day realities experienced by the troops.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Brand Attic

Providing a new strategic direction for LF Europe's affordable everyday fashion brand.

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