Brand Guidelines

The final outcome of any branding project with BGN. Our brand guidelines are much more thorough than you might be used to, however…

The brand manuals we produce at the end of each project include every element that we have created – from our final brand strategy conclusions to the brand usage guidelines you might be expecting, to every created brand element, and even inspiration for how the brand could be used in the future.

The usage guidelines are self explanatory, covering elements such as:

  • Brand colours
  • Tone of voice
  • Example messaging
  • Logo application
  • Typography
  • Example photography
  • Example iconography

The brand strategy section of the manual, however, will generally include:

  • Brand story
  • Brand statement
  • Brand essence
  • Brand positioning
  • Values
  • Messaging
  • What you do
  • How you do it
  • Why you do it
  • Pen portraits


Finally, the inspiration section of the brand guidelines will show the final created identity in the following real world situations:

  • Social media profiles
  • Sales presentations
  • Digital advertising
  • Outdoor advertising
  • Uniforms
  • Business cards
  • Compliments slips


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Brand Attic

Documenting the brand for the in house design team to use moving forward was an important part of the project.

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