Brand Guardianship

There are two halves to brand guardianship at BGN, the difference between which can be summed up by how passive or active they are. Whichever you choose to ask for assistance with, we will make sure that design and development work is carried out in complete adherence with your brand.

With more passive brand guardianship and help, we use your brand guidelines to artwork and give direction on any pieces of collateral you don’t have the resources or expertise to produce in-house. This can be an invaluable lifeline when your in-house team is stretched thin, or when your creatives have run into a dry spell, and need fresh ideas.

Alternatively, our more active brand guardianship and direction is akin to teaching or training, critically evaluating designs and brand assets being created in-house and comparing them with the guidelines that either we, or another agency has provided you with. This way, we make sure that your in-house team is up to scratch, and make sure that your brand never appears inconsistent or unprofessional to an outside observer. With active brand guardianship, your brand will never appear as anything but a well oiled machine with coherent, high quality output. Brand guardianship of either form, however, makes sure that your brand is indeed more than just a logo, a brand with substance, a brand worth keeping an eye on.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Brand Attic

An affordable everyday fashion brand from LF Europe.

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