We aren't your typical advertising agency. We are brand-led, and strategic – and as such, advertising campaign ideation and execution typically only starts with BGN once we have gathered a thorough understanding of where your brand is now and where you want it to be.
Marketing advertising campaign projects start with alignment and auditing workshops, therefore. In these sessions we get a better understanding of how aligned your senior management team are in your ambitions for your brand, and your understanding of its internal workings or external reputation. As part of this, we engage in some or all of these activities:
- One-on-one stakeholder interviews
- Circulating anonymous, written questionnaires to either all of your workforce, or a select few of them
- Auditing your previous marketing output, both online and offline
- Auditing your competitors’ marketing output, both online and offline
- Auditing your day-today social media output and engagement
- Auditing your competitors’ day-to-day social media output and engagement
With this insight, we are perfectly positioned to continue down the path that a traditional advertising agency would:
- Drawing up your brand strategy
- Writing a campaign narrative, explaining the story of the campaign in full
- Writing top level campaign messaging, including the primary campaign tagline, options for supporting secondary messages and explicit reasons to buy into your product or service
- Writing pen portraits in line with identified target audience
- Creating an initial social media content plan, if requested
REASONS TO WORK WITH US
Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.
With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.
The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.
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